Jordan Brand Makes Toronto Location Permanent

It's official: Jordan Brand will re-open the doors to its retail store on 306 Yonge in Toronto for good. The elite athletic apparel company announced today, May 24, that the store, which began as a pop-up during the 2016 NBA All-Star Weekend, plans to recognize Toronto's budding culture with the permanent location. In a statement released by Nike, the Jordan Brand parent company noted that "Toronto has long been known for its international appeal and, more recently, a unique basketball culture. ...